Introduction

The Analytics Module in our platform provides detailed insights into various key metrics related to sales, orders, average values, product performance, and sales breakdown. This documentation will guide you through each metric and how to interpret the data effectively using different types of graphs.

Line Graphs

Line graphs are used to visualize trends and changes over time for the following metrics:

• Total Sales

  • Represents the sum of the total value of orders placed within a given time period.

  • Use this graph to track sales performance over time.

• Total Orders

  • Represents the total number of orders within a given period.

  • Use this graph to monitor order volume trends.

• Average Order Value

  • Represents the average value of orders placed within a given time period.

  • Use this graph to analyze changes in order values over time.

• Average Items in an Order

  • Represents the average number of unique items in an order over a period of time.

  • Calculated as the total number of unique items divided by the total number of orders.

  • Use this graph to understand purchasing patterns and order composition.

Horizontal Histogram

The Horizontal Histogram graph displays the top products variants by gross sales value in descending order:

• Products Variants by Gross Sales

  • Represents the top 10 product variants with the highest total sales value.

  • Use this graph to identify best-selling products and their contribution to overall sales.

Analytics Module Documentation - FAQ

How is Total Sales represented in the line graph?

The line graph for Total Sales visualizes the trend of sales over time, allowing you to track fluctuations, seasonal patterns, and overall sales performance.

What does Total Orders represent?

Total Orders indicates the total number of orders processed within a given time frame. It helps you understand order volume trends and patterns.

How is Total Orders displayed in the line graph?

The line graph for Total Orders shows the changes in order volume over time, enabling you to identify spikes, dips, and patterns in order placement.

What is Average Order Value?

Average Order Value represents the average monetary value of orders placed within a specific time period. It helps evaluate the average transaction size.

How is Average Order Value visualized in the line graph?

The line graph for Average Order Value displays the average value of orders over time, allowing you to monitor changes in customer spending behavior.

What does Average Items in an Order signify?

Average Items in an Order indicates the average number of unique items included in an order. It offers insights into customer purchase behavior and order composition.

How is Average Items in an Order calculated and presented in the line graph?

The Average Items in an Order is calculated by dividing the total number of unique items by the total number of orders. The line graph visualizes changes in this average over time, helping you understand buying patterns.

Total Sales Breakdown

What is Total Sales Breakdown?

Total Sales Breakdown provides an absolute value breakdown of total sales into components such as Total Gross Sales Value, Total Discounts, and Total Shipping Charges.

How is Total Gross Sales Value calculated?

Total Gross Sales Value is calculated as the total sales value (including discounts) minus total shipping charges. It represents the overall revenue generated before accounting for discounts and shipping costs.

What insights can be gained from Total Sales Breakdown graph?

The Total Sales Breakdown graph helps you analyze the impact of discounts, shipping charges, and net revenue on your business's sales performance.

Products Variants by Gross Sales

What does Products Variants by Gross Sales graph display?

The Products Variants by Gross Sales graph showcases the top 10 product variants with the highest total sales value in descending order.

How can I use this graph to improve my sales strategy?

The Products Variants by Gross Sales graph helps you identify best-selling products and variants, allowing you to focus on marketing efforts, inventory management, and promotions for high-performing products.