Marketing - Google Tag Manager and Facebook conversion API

Introduction

The Marketing Settings feature in our platform allows you to integrate and manage tracking and conversion tools seamlessly. This documentation will guide you through enabling and configuring Google Tag Manager and Facebook Conversion API within your account.

1. Google Tag Manager

Google Tag Manager (GTM) is a powerful tool that simplifies the process of managing tags, scripts, and tracking codes on your website. With GTM, you can track user interactions, events, and conversions without modifying your website's code directly.

1.1. Enable Google Tag Manager

Follow these steps to enable Google Tag Manager in your account:

1. Navigate to Settings: Go to the settings section of your platform dashboard.

2. Access Marketing Navigation: Click on the marketing navigation menu.

3. Select Google Tag Manager: Choose Google Tag Manager from the options available.

4. Edit GTM Settings: Click on the edit button to configure GTM settings.

5. Add GTM Container ID: Enter your GTM container ID in the provided field.

6. Toggle Status to Enable: Switch the status toggle to enable Google Tag Manager.

7. Save Changes: Make sure to save your changes. Your GTM container is now connected with your website.

2. Facebook Conversion API

The Facebook Conversion API (CAPI) allows you to send customer actions and events directly to Facebook's servers, providing accurate tracking and attribution for your Facebook ad campaigns.

2.1.Enable Facebook Conversion API

Follow these steps to enable Facebook Conversion API in your account:

• 1. Navigate to Settings: Go to the settings section of your platform dashboard.

• 2. Access Marketing Navigation: Click on the marketing navigation menu.

• 3. Select Facebook Conversion API: Choose Facebook Conversion API from the options available.

• 4. Edit CAPI Settings: Click on the edit button to configure CAPI settings.

• 5. Toggle Status to Enable: Switch the status toggle to enable Facebook Conversion API.

• 5. Enter Conversion API URL: Provide the Conversion API URL in the appropriate field.

• 6. Enter Facebook Pixel ID: Enter your Facebook Pixel ID for tracking purposes.

• 7. Enter Facebook Access Token: Provide your Facebook access token for authentication.

• 8. Optional - Select Events: Choose specific events for which you want to send data to Facebook.

• 9. Save Changes: Save your settings to enable Facebook Conversion API.

Google Tag Manager

What is Google Tag Manager?

Google Tag Manager (GTM) is a tool that simplifies the management of tags, scripts, and tracking codes on a website. It allows users to track user interactions, events, and conversions without directly modifying the website's code.

Why should I use Google Tag Manager?

Google Tag Manager offers several benefits, including streamlined tag management, easier tracking implementation, and the ability to track multiple metrics without coding skills. It also allows for more efficient marketing and analytics tracking.

Can I use Google Tag Manager with other analytics platforms?

Yes, Google Tag Manager is compatible with various analytics platforms, including Google Analytics, Facebook Pixel, and many others. It allows you to manage all your tracking codes in one place.

Facebook Conversion API

What is Facebook Conversion API (CAPI)?

The Facebook Conversion API (CAPI) enables businesses to send customer actions and events directly to Facebook's servers. It provides accurate tracking and attribution for Facebook ad campaigns, especially for server-side events.

How does Facebook Conversion API work?

Facebook Conversion API works by sending data from your website's server to Facebook's servers, bypassing browser-based tracking methods. This allows for more accurate tracking of customer actions, even if cookies are blocked or disabled.

What are the benefits of using Facebook Conversion API?

Using Facebook Conversion API provides several benefits, including enhanced privacy compliance, improved data accuracy, and better attribution modeling. It also allows for tracking conversions that occur server-side, providing a more comprehensive view of campaign performance.

General

Can I use both Google Tag Manager and Facebook Conversion API simultaneously?

Yes, you can use both Google Tag Manager and Facebook Conversion API simultaneously to track and analyze user interactions and conversions effectively. They complement each other and offer comprehensive tracking capabilities.

How can I troubleshoot issues with Google Tag Manager or Facebook Conversion API?

If you encounter any issues with Google Tag Manager or Facebook Conversion API, you can refer to their respective documentation, forums, or support channels for troubleshooting steps. You can also reach out to our support team for assistance.

Is there a limit to the number of tags or events I can track with Google Tag Manager?

Google Tag Manager has limitations on the number of tags and events you can track based on your account type and usage. It's recommended to review Google's guidelines and best practices for efficient tag management.